What is personal branding and why do I care?
What is personal branding?
Personal branding refers to the process of creating your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose.
Think about some of the biggest brands' public images. Gatorade, for instance, has built a brand around celebrating athletes, creating high-performance energy drinks, and supporting consumers who want to live active lifestyles.
You'll see examples of those branding factors and everything that that Gatorade, from ads in magazines and on television to its social media profiles.
That's exactly the approach you need to take when creating a personal brand for yourself. You might not publish ads in magazines or create television commercials, but you must think about how your personal brand is represented when you communicate with your audience online.
Why do I need a personal brand anyways?
A personal brand exists whether you create it for yourself or not. When you publish a blog post, for example, you reveal aspects of your personality to the people who read it.
Your personal brand develops around the content you post, from social and search advertising to blog posts and webinars.
Taking control of your personal brand, puts you in the driver's seat to control the narrative and show your audience what you want them to see.
It's not about being fake. You're not creating a character for a movie. Instead, you are curating aspects of your own personality and presenting yourself in the best possible light to achieve your business goals.
What Are the Benefits of Personal Branding?
Personal branding comes with many benefits. When you take control over the narrative that surrounds your online persona, you can make important decisions about what you share and how people perceive you.
Think about your business's brand. It should connect with their personal brand at many points, but your personal brand is more about your personality, your hopes, your dreams, and your motivations.
Essentially, you're putting a face behind your business. That's always a good thing.
You might have noticed that many major brands use celebrity spokespeople to help spread their brands' messages. You might not be a celebrity, but you are a unique human being who has interesting stories to share and powerful information to pass on to others.
Now let's look at some of the most important benefit building your personal brand:
You’re more visible Online
You can and will leverage your network
You’ll become more identifiable in person
Your Business will become stronger
You can leverage your Brand to build partnerships
Your Online relationships will thrive
You’ll build confidence
You control your Brand image and story
Your credibility will grow
Goals become more achievable
Personal branding isn't something that happens overnight and it's not something that you should leave up to chance. You need to take control over your personal narrative and make sure that you know exactly what you want to share with your online audience.
Start by understanding the best practices involving personal branding and developing your curated personal photography arsenal with professional photography made for your brand. Make sure you have a website and a blog that you will be sharing your personalized photos on. Share valuable information with your audience with purpose and style. Let’s talk about growing your brand in 2019!