How Personal Branding Photography can help grow your business
How to utilize your images
Investing in high-quality, authentic photography is required if you want your visuals to play a crucial role in delivering the personality of you in your brand. Much like eating, we shop with our eyes. We make many purchase decisions based on first visual impressions. And buying is often an emotional decision more than a practical one. Therefore, your branding is about influencing the way your clients think about you and your business or product. As a result, personal branding photography can have a huge impact your business and your bottom line.
One of the biggest mistakes people make is under-utilizing their photography assets and their investment. Custom branding photography is an asset, therefore having a library of image files to pull from can save you time and money over the long-term. Here’s a short list of ways you can be leveraging your brand images:
Place them throughout your website.
Use them in posts on your social media platforms.
Place them in your newsletters and e-blasts.
Use them in press releases about an event or new offering you have.
Refresh your profile pictures every few months so that people see a new you (fresh hair color!).
Place them in your sales and landing pages.
Submit an image along with your bio when you have a speaking engagement.
Put one in your email signature.
Use them to create a rack card, brochure, mailer or other print marketing pieces.
Don’t let not knowing how to leverage your arsenal of custom images stop you from growing your bottom line. Let me help you see the vision of how we can grow your brand in 2019. Let’s setup your personal branding consultation today!